Ethical Issues in Advertising - 1963 Words

ETHICAL ISSUES IN ADVERTISING Advertising is a paid non personal communication about an organization and its products that is transmitted to a target audience through a mass medium. It is a kind of promotional activity. Advertising is widely criticized. Advertisements often do not include much objective information for the simple reason that their primary function is not that of providing unbiased information. Exaggerated claims and outright falsehoods are the most obvious targets for complaints, followed closely by the lack of taste, irritating repetition, and offensive character of many ads. More recently, questions have been raised about the morality of specific kinds of advertising, such as advertising for alcohol and tobacco†¦show more content†¦The physically based desires originate in the buyer and are relatively immune to being changed by persuasion. The psychic desires, however , are capable of being managed, controlled, and expanded by advertisement. The most common criticism of advertisin g concerns its effects on the consumer’s beliefs. Most criticisms of advertising focus on the deceptive aspects of modern advertising. An advertisement can misrepresent the nature of the product by using deceptive mock-ups, using untrue paid testimonials, inserting word guarantee where nothing is guaranteed, and quoting misleading prices. ETHICAL ISSUES IN MARKETING Marketing consists of the performance of business activities that direct the flow of goods and services from producer to consumer or user. Marketing includes a number of distinct functions like product development, distribution, pricing, promotion and sales. The burden of protecting the interest of consumers falls primarily on consumers themselves. They have the responsibility for acquiring the information needed to make rational choices. â€Å"The number-one rule in market exchanges is thus caveat emptor, or buyer beware† (Hartley 1992). The burden of protecting their own interests is too heavy for consumers to bear, especially in view of the unequal relation between buyers andShow MoreRelatedEthical Issues in Advertising Communication2176 Words   |  9 Pagesinformation within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management . Advertising is the most widely known weapon in the marketing armory. ThisRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pagesare concerned with what is right and wrong whereas law is concerned with what is lawful and unlawful. 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Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognizedRead MoreMarketing Ethics Into The Marketing Process1471 Words   |  6 PagesEthical Marketing Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognizedRead MoreGender Portrayals Of Women s Advertising1505 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. 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